from usability and sales perspectives. These include provision of telephone numbers 20万放床底3年 天主教内讧

Ecommerce Running an e-Commerce website is a different prospect to an informational site. Your success is directly linked to the performance of the site how many people visit, what pages they look at and how much they buy. In an initial e-Commerce web site development project there are a lot of variables to look at. In the course of the website design there are some elements to bear in mind. 1.Visual design there is an element of trust inspired by a fresh, modern looking site design. Given two sites with all other factors being equal, people will buy from the site that looks better on the basis that the company behind it is somehow better because they care about the way the site looks. 2.E-Commerce best practice there are some elements in a site design that have been extensively tested to improve the site performance, from usability and sales perspectives. These include provision of telephone numbers, easy access to delivery information, display of shopping cart contents, checkout process, provision of product images and site navigation. It is important to make sure that the e-Commerce consultancy that you choose has knowledge of these best practices and that they are incorporated into your design. 3.Search engine friendliness one of the disadvantages of some off-the-shelf e-Commerce solutions is that they are inherently problematic for search engines to crawl. Make sure that the agency includes crawler accessibility and meaningful URLs/path names in the final site. Once your project is up and running, there are still things that you should be looking at improving on an e-Commerce site. Some of these are difficult to benchmark until the site is working, unless you have a previous website to compare the figures with. 1.Conversion rate this is should be the number one metric for a web site after the number of sales. Small gains in conversion rate can make a big difference to the number of sales and thus the profitability of an e-commerce site. There are a lot of variables that can make a difference to the conversion rate of a website, and it is worth coming up with a strategy to continuously refine elements of the site and appraise how they affect the sales. For the small business owner, Google Website Optimiser can help with this process, although for others, assistance from an e-Commerce consultancy with expertise in this area will pay off with knowledge of what elements should be tested to bring the greatest return. 2.Cross-sell and Up sell although the technology to incorporate these may often be implemented at the design stage, it is only when you have the data that you can modify these to bring the biggest return. It is no surprise that Customers who bought this also bought appears on many e-Commerce websites, because it is proven to work. It encourages browsing activity and the chance to discover other items. Up sells have been a part of the sales process offline for many years and they work online too offering e.g. batteries is an easy logical step. 3.Pages visited there are some common paths that your visitors will take though your website. Use an analytics package to look in detail at which pages your visitors go to, and optimise the whole customer journey not just your checkout process. 4.Offers test offers on your site to work out which is the most effective. For some companies, free delivery is their killer technique, but for other companies discounts or free gifts may be more effective. About the Author: 相关的主题文章: