Holding seven trump card Hunan radio and television can rise again (video) synnex

Holding seven trump card Hunan radio and television can rise again? [Abstract] in recent years, Zhejiang TV, Dragon TV, Jiangsu TV, Beijing TV and other rivals in the video site is raging at top speed, and the diversion of young people in the television audience, Hunan TV’s leading position in jeopardy. Tencent, science and Technology (the Liu Yalan) as early as 1993, when China media industry is still a few million, hundreds of thousands of dollars from the financial payment to, in order to give workers wages up tens of dollars, hundreds of yuan bonus and sorrow, Hunan radio and television people put forward the concept of "big industry". After a period of time, the phenomenon of the "happy camp" (watch) and "Huanzhugege" to Hunan TV to the public. The peak period of the "Super Girls" is the first chair of the Hunan satellite TV in local tv. 2014 Hunan TV advertising revenue in the provincial TV ranked first with 7 billion 500 million yuan, of which the "happy camp", "I am a singer" (watch), "every day" and "daddy go" (watch) advertising revenue is greater than 1 billion. However, in recent years, Zhejiang TV, Dragon TV, Jiangsu TV, Beijing TV and other rivals in the video site is raging at top speed, and the diversion of young people in the television audience, Hunan TV’s leading position in jeopardy. However, last week, happy to buy a major asset announcement and let the people of Hunan TV to rekindle the enthusiasm. Happigo the major asset restructuring of the underlying assets to be purchased with joy to buy 7 companies among the same actual controller of Hunan radio and television control all or a controlling stake in Hunan happy sunshine interactive entertainment (mango TV), Shanghai media, Hunan entertainment, mango mango, mango mutual entertainment television culture, science and technology golden Eagle cartoon, days of entertainment advertising. From business to Internet Hunan Hunan TV at the 7 companies, days of entertainment media, film and television entertainment culture, mango mango three companies have business + content produced by the artist brokerage plate; days of entertainment advertisement undertake advertising and marketing services; mango mutual entertainment in the gaming industry from the business to issue the layout of the whole industrial chain and relying on the Hunan satellite TV channels in the channel resources; the most downstream industry, happy sunshine (mango TV) and Golden Eagle cartoon respectively the layout of the Internet video, children’s TV channels. Hunan radio and television are these companies will be packaged together rather than separately listed or have the following considerations: on the one hand, the time point of view, the traditional media is of vital importance to the stage, new media overbearing, if we do not take action, would miss this round of media bonuses; on the other hand, although these companies each have an advantage, but is not only the industry leader, packaged together in order to play a synergistic effect. From the content production, production to play, distribution, advertising and games all cover the entire upper and lower reaches of the film and television industry chain, forming a closed loop. Thus, the entire film and television entertainment industry chain links, the first step in the action of Hunan radio and television. It is worth noting that the mango TV as Hunan radio and television network in the field of exploration has also been pulled into the packaging listed. Last year, mango TV to complete the A round over 500 million Finance Companies valuation of more than 7 billion. Sister相关的主题文章: